Creative Leader // Content & Events
A year long media partnership with VICE which included collaborations with 3 creative artists, events in 3 cities across the US, and completely bespoke experience designs/builds. We produced a range of custom pieces from invitations to full automotive installations, complete with live music, experiential activations, and branded video content across multiple digital and social platforms.
AGENCY
Saatchi & Saatchi LA
CLIENT
Toyota
DELIVERABLES
3 Live Art Installation Events
Custom Audio/Visual Builds
Digital Video
Social Campaigns
TEAMS
Strategy
Design
Copy
Production
Build
Annual Conference - Las Vegas
Designed, developed, and produced the 2019 Cvent Connect conference in Las Vegas. In partnership with suppliers and our clients we built a 300' continuous LED wall and delivered 3 days worth of interactive content using immersive new technologies.
And to kick it all off? A 10-minute highly produced original opening experience with dancers, musicians from around the world, and an original composition that highlighted the theme of the event.
AGENCY
upstage
CLIENT
Cvent
DELIVERABLES
3 Day General Session
16 Concurrent Breakouts
Interactive LED Cube Installation
Digital Signage
SUPPLIERS
A/V
Staging & Scenic
Content Developers
Show Management
Acura was the Presenting Sponsor and Official Vehicle of the 2017 Sundance Film Festival and working closely with multiple partners we delivered new digital and physical engagements to the event through every touch point. RFID wristbands, Acura Mood Roads and NSX Virtual Reality experiences, live music, and custom branded content from start to finish were just the beginning for us.
AGENCY
MullenLowe
CLIENT
Acura
DELIVERABLES
One-Off Live Event
Bespoke VR Activation
Experience Design
Custom Video
TEAMS
Strategy
Design
Copy
Production
Build
And the show is back on! Our first big live engagement in over 18 months, we brought 700 attendees together in Orlando to help kick off the 2022 year for Kioti and all of their global dealers.
Partnering with our clients we set out to develop an exciting and engaging “return to in person” meeting that showcased all of the new and exciting models, content, and sales plans ahead. From the opening video to the post-event highlights reel, we built this exciting meeting around the products in the room and the speakers on the stage, delivering the most successful dealer meeting they’ve ever had.
AGENCY
BCD M&E
CLIENT
Kioti
DELIVERABLES
General Session
Product Integration
Scenic Design
Opening Video
Highlights Reel
Presentation Design
Speaker Coaching
Annual Conference - Virtual Experience
Originally designed as a live event at the Austin Convention center for 4000+ attendees, we had 6 weeks to turn this event into a fully virtual experience that was produced while completely sheltered in place from our homes.
From a Q&A with Brené Brown to a live performance with Adam Levine from his garage, we delivered a high energy experience filled with informational content over a 4 day period using new technologies, teams, and methods of engagement.
AGENCY
upstage
CLIENT
Forrester / SiriusDecisions
DELIVERABLES
95 Track Sessions
58 Hours of Original Content
49 Case Studies
15 Special Sessions
3 Certification Courses
2 Guest Keynotes
1 Live Performance
SUPPLIERS
Virtual Platform
Content Development
Technical Management
2 years in the making. 3 global reveal events. 4 award winning Super Bowl spots. 12 media formats. 32 vendors. Hundreds of deliverables. Thousands of placements. Millions of dollars.
AGENCY
Saatchi & Saatchi LA
CLIENT
Toyota
DELIVERABLES
Broadcast
[4 x :30 spots / 1 x :60 Teaser]
Platform-Specific Digital Video Series
Full Page Spread Print Placements
OOH Billboards
Social Campaigns
[Twitter / Facebook / Instagram]
Partnerships
[Media / News / Live Events / Influencer]
Unique OOH
[Custom Car Vending Machine]
Live Reveal Event
TEAMS
Strategy
Design
Copy
Production
Toyota’s media partnership with Pandora included 7 sessions per year, each featuring a hot new hand-picked artist. Working with artists like TOKiMONSTA, Andy Grammer, and Jason Aldean, each session included interviews, custom recorded songs, a sponsored channel on Pandora, and culminated with invite only live events/shows in a major cities across the country like Los Angeles, New York, and Nashville.
AGENCY
Saatchi & Saatchi LA
CLIENT
Toyota
DELIVERABLES
One-Off Live Event
Custom Audio / Video
Banner / Site Design
TEAMS
Strategy
Design
Copy
Production
Build
As the new global agency of record for Infiniti, we were tasked with launching two of their newly redesign flagship models, the QX50 and QX80. This included a broadcast, a digital video campaign, as well as custom reveal events for auto shows in China, Dubai, and the US.
AGENCY
72andSunny
CLIENT
Infiniti
DELIVERABLES
Broadcast
Custom VR Experience
Live Global Reveal Event
Digital Video Campaign
TEAMS
Design
Production
Build
Toyota partners with Yahoo! Fantasy Football to give players a place where the best can become legendary. Every year, 5 people are publicly voted into the Hall. The induction process is done in 3 phases: the nomination, the voting, and the reveal.
This project included a complete overhaul and redesign of the HoF website, as well as a new design language, custom video, and a 3 year brick and mortar Hall of Fame installation at the new Levi’s Stadium in Santa Clara where you can interact with artifacts and scan your face to create a custom trophy bust.
AGENCY
Saatchi & Saatchi LA
CLIENT
Toyota
DELIVERABLES
Stadium Installation
Website
Pre-Roll
Branding
TEAMS
Strategy
Design
Copy
Production
Build
To reveal Toyota's new brand of off-road trucks, we revived an arcade classic as a super-charged mobile game, and launched it alongside a full-scale indoor off-road course.
Mobile apps, custom built arcade cabinets, and an indoor driving course complete with dirt, mud, water, and track were just some of the elements of this campaign that we designed, produced and delivered.
AGENCY
Saatchi & Saatchi LA
CLIENT
Toyota
DELIVERABLES
Live Event / Ride & Drive
Custom Built Mobile App
Social Campaign
Media Partnerships
TEAMS
Strategy
UX
Design
Development
Production
Build
PVH Corp had a new season for their IZOD brand that needed a story, a campaign, a few broadcast spots filled, and a brand new 6-story OOH placement in the middle of Times Square in New York. They called, and we answered.
We spent a winter in Hawaii renting out an entire island, days on end in the open ocean on a yacht, closed down beaches, and landed helicopters on golf courses. Nothing was off limits. The end result was a beautiful story that showcased their luxury brand. The classic label finally had a fresh new voice.
AGENCY
Voorhees Studios
CLIENT
IZOD
DELIVERABLES
Photography
Video
TEAMS
Photography
Production
Styling